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In addition to PRSA’s Silver and Bronze Anvil awards, the Las Vegas Valley Chapter sponsors an annual awards program called the Pinnacle Awards.
Created in 1996, the Pinnacle Awards recognize the best public relations programs, tools and professionals in Southern Nevada, Northern Arizona and Southern Utah. The Pinnacle Awards are judged by out-of-market, accredited members of PRSA and are open to chapter members and nonmembers alike.
The Public Relations Programs classification includes 12 sub-categories. These entries are judged as complete public relations campaigns.
Tools and Techniques entries recognize excellent work that may have served as part of an overall public relations campaign. There are 20 Tools and Techniques sub-categories.
All entries that win a Pinnacle Award in the Public Relations Programs category are automatically considered for the Best of Show award and all entries that win a Pinnacle Award in the Tools and Techniques category are automatically considered for the Best of Tools and Techniques award.
Outstanding entries receive a Pinnacle Award obelisk. Other noteworthy entries receive a certificate, either an Award of Excellence or an Award of Merit.
The individual awards honor outstanding public relations professionals, both newcomer and principal of the year. On occasion and when appropriate the Roger Buehrer Lifetime Achievement Award is also given to a senior practitioner who exemplifies PRSA’s professional ideals and has contributed greatly to the practice of public relations in our community.
PRSAPinnacleAwards.com is your online resource — from entry criteria and deadlines to sample winning entries — for preparing entries and achieving recognition in Southern Nevada, Northern Arizona and Southern Utah’s only annual awards program exclusively recognizing excellence in the practice of public relations. |
